Carlberg Branding & Advertising | Heavy Equipment

We know heavy equipment.

As one of Houston’s longest standing, most award-winning ad agencies, we’ve partnered with countless brands to help them grow their businesses through smart strategies, standout creative, and razor sharp media plans.

When it comes to Heavy Equipment, we’ve got plenty of relevant experience too. We’ve done hard-working, stand-out collateral for JCB. We’ve been helping Mahindra Tractors build their brand and significantly grow their market share for over twenty years. We’ve helped place smart media buys for ASCO. And speaking of things with wheels, our new creative director has helped create several national vehicle launch campaigns for Subaru.

[Scroll on down and take a look at some of our relevant work.]

We worked with heavy equipment manufacturer, JCB, to create materials around their new “World’s Toughest” Backhoe. It was a robust product launch that included direct mail and a variety of design materials to make their launch truly worthy of their one-of-a-kind product offering. The JCB team was thrilled with the results, helping secure a record number of orders.

In 2022, we launched what became the most popular NASCAR campaign of the season. It was a huge success with sports fans and racing pundits, who loved that we actually used our drivers (Tony Stewart and Chase Briscoe) and our products in funny, memorable ways.

For 2023, we did it even bigger (and made it for less). We shot even more spots. And, so far, they’ve been a massive success, yet again. Here’s a sample…

“The team at Carlberg has been our indispensable partner for more than 20 years. We owe much of our brand’s success to their marketing expertise.”

– Matt Glendon, CMO of Mahindra Ag North America

Associated Equipment Company (ASCO) is the largest Case heavy equipment dealer in Texas with over 24 locations. We planned, created and placed a digital campaign featuring their company spokesman, country singer Trace Atkins. The campaign consisted of streaming audio, banner ads and pre-roll video on FoxNews.com. Click-through rates were three times the national average with over 3,500 conversions.

Chris Carlberg, our newest creative director, has had experience at national agencies across the country. While at Carmichael Lynch in Minneapolis, he worked on national model launches for Subaru. From TV to digital, Chris worked on it all. Each campaign generated record sales and countless national advertising awards. Here’s a small sample of some of his work.

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Brand Strategy
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