Your Season Pass to Summer!
TYPHOON TEXAS & COWABUNGA VEGAS
Year after year, the team at Carlberg has helped PYEK (the ownership group of 4 waterpark locations across two states) achieve record sales. Our campaigns were so successful, that they helped allow PYEK to add two more iconic parks in Las Vegas to their portfolio.
The Challenge
Create a new campaign that will generate record sales and work across all 4 parks.
The Answer
We developed a first-of-its-kind waterpark campaign. Using a mix of photography, stop motion, illustration, in-park footage, and eye-catching animations, our campaign was purpose built to drive sales in both Texas and Vegas.
The Results
Another year of record sales! And our creative set new benchmarks for the very important retail metric, Return On Ad Spend.
Record setting ROAS
Record season pass sales
The Work
“Calm to Cabana” features a family transported from a dull backyard to a vibrant world full of fun! We created versions of these spots for all 4 parks.
“Screen to Slide” makes an indoor kid into an outdoor kid.
“Couch to Chaos” sends siblings on a wild ride that they won’t forget!
Each asset within the the campaign was built to work in wide, vertical and square formats. Over 100 variations were created and routinely optimized throughout our successful paid-social campaign.
Part of our campaign involved creating vibrant park imagery to be used in paid social and on our websites. Here’s a sample of a few of our favorite images.
100s of assets were created for recurring, weekly promotions across all 4 parks. These included paid social units, website sliders, email campaigns and more. Here’s just a small sample of the output that helped PYEK have a record year.
